May 19, 2012. Paul Hixon
Not many businesses know that you can actually measure the success of your marketing campaigns using 1300 numbers and 1800 numbers. The reason for this is that many people think that these type of numbers work like normal landlines.
They believe that toll free numbers will only be another expense to their business.
Although you obviously get charges for using 1300 numbers and 1800 numbers they have many handy features that people are simply not aware of. One of the best features of these kinds of services is the ability to use them to measure your marketing campaigns.
So how can you use 1300 numbers and 1800 numbers to track your advertising? The answer is reporting. As data is captured by the numbers, your carrier can then use that data and put them on reports. Examples of the type of data that can be captured include:
- the number of incoming calls
- average duration of each call
- which region the call came from
- the number of missed calls
- the cost of calls
- the time of day that calls are coming in
This information is then transformed into reports and graphs that help you determine whether or not your advertising campaigns are working effectively. If you see that a certain campaign is not working, you can cancel it immediately to avoid wasting your money. On the other hand if a particular advertisement is getting you lots of sales you can continue to advertise in that medium. But how would you know this if you don’t use reporting? You invest thousands of dollars on advertising so doesn’t it make sense to be able to measure the success of your advertising?
On top of its reporting capabilities 1300 numbers and 1800 numbers also have very flexible call handling capabilities. This means that your incoming calls can be answered at multiple answer points and locations, meaning that you don’t have to miss any of those important sales calls.
As you can see there are many different benefits that 1300 numbers and 1800 numbers have over traditional landlines.
Updated May 19, 2012. Published January 10, 2011. Paul Hixon
